Delta Airlines needed to increase brand awareness and product experience in Latin America. In order to do so, we selected some sponsorship opportunities related to what the brand stands for, where we could connect with the right audiences in a meaningful way.
Delta Airlines participated in Fashion week in several countries in Latin America, in which we presented the new uniforms in one of the runs. We also had a VIP section where people could get drinks and bites, and try the flatbed experience.
Delta also sponsored several sports teams and events, like MNT (Mexico National Team), LAFC (Los Angeles Football Team, Tennis ATP, Golf PROAM, and the volleyball team in Brazil.