Exclusive Experiences
ABOUT THIS PROJECT
American Express always goes above and beyond to provide exclusive experiences for their card members, and especially for their Platinum and Centurion cardholders. We usually create marketing pieces to try to extend the experience beyond the event itself. Here are some examples: a video card in the Welcome Pack for Centurion card members, high end brochures with spectacular photography, a conversion App so that cardholders can easily see benefits and upgrade their cards from Platinum to Centurion during the events, Art Basel invitation to an Art exhibit with a “state of the Art dinner” and other.