Bogotá Fashion Week

Fashion week allows American Express to connect with their audience in a fresh way and reinforce their leadership in style message in a natural way. We activated the sponsorship and helped extend the brand presence outside the event itself by bringing the Fashion Week experience to their clients.  We developed emails, mobile countdowns to the date of the event, social media posts, managed influencers like Nina Garcia, and produced content for their social media outlets and on-site screens.