Digital Brain | The spirit of the caribe in a bottle

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The spirit of the caribe in a bottle

ABOUT THIS PROJECT

The 360 campaign was developed to launch Carib, the Beer of the Caribe, in the US market. The first market was New York, so we focused on the contrast of the Big City vs the free and relaxed Caribbean spirit. Print, OOH, banners, mobile and murals were created to launch Carib in the US.